About Us
You + SwayBerry = Working as a team
We like to refer to ourselves more as property partners than a mere investment provider. For our business to succeed, we rely heavily on the success of those who invest in property through us. For this reason, we heavily emphasize building and maintaining
long-lasting relationships with our investors. We build these log lasting relationships through frequent conversations and updates through several communication channels.
Our investors rely on us to be kept informed of any changes that may affect them and their investment. Our team of property experts, managers and consultants work closely to keep track of the latest industry trends and developer issues and regularly update our customers and social media followers to make sure they stay one step ahead of the market.
We are fully dedicated to delivering a first-class investor experience by ensuring our clients and tenants are the main focus of our business. By involving them fully from start to finish, we provide our investors with comprehensive support and information to make informed decisions.
Investment objective
We invest in UK real estate assets to achieve our objective of providing shareholders with an attractive amount of income and the potential for capital and income growth.
Investment strategy
- We achieve our objective by investing in a diversified portfolio of UK residential properties.
- We invest in three principal residential property strategies, serviced accommodations, buy to let and rent to buy without considering property relative return benchmark.
- Our main target is assets with lot sizes that range from £25.000 to £500.000 and a net yield over the holding period of more than 12%.
- We acquire assets that have potential opportunities to add value through our intensive and entrepreneurial approach to set management.
How we generate value
We focus on two strategies for our properties . These strategies include:
- Expanding our portfolio of high yielding buy to let properties and creating a positive cash flow with a target of 12%.
- Sourcing below market value development opportunities which benefit from our expertise in order to add a notable value through refurbishment and planning gain.
1. Intensive and entrepreneurial asset management
Our experienced team aims to deliver value through a unique and focused style of managing assets, which delivers superior returns. Several team members often work together to set and execute the business plan, drawing on their different skill sets.
2. Industry expertise
Our team is equipped with a vast network of market-facing contacts and a high level of well-informed, market-aware expertise. This is important since it enables us to identify assets that will lead to attractive returns.
3. Disciplined approach
We select our investments based on an extensive assessment of the opportunities. Our main aim is to find properties that are mispriced or those that offer the potential to add value through active asset management.
We always encourage cash flow before bricks and mortar.
4. Diverse portfolio
Our investment risk is equally spread across different assets with a wide range of tenants, lease lengths and covenant strengths, not forgetting geographical areas and sectors. Even though we invest in the principal residential property sectors, we do not invest in diversification just for the sake. Instead, our main focus is on asset performance
What makes us unique?
1. Target investing
Our investment policy is not benchmark-driven. We aim to identify mispriced assets through a thorough analysis of risk and fundamentals of the property combined with our vast knowledge of the local occupational market. We aim at acquiring assets that we can upgrade to top-grade property.
The investment policy is not rigidly benchmarked against a traditional property index. Instead of pursuing benchmark-relative performance, we believe it’s more important to come up with a diversified portfolio that is sustainable in that each asset can at the end offer strong and potential improving cash flow.
We aim to achieve our investment strategy by making residential properties a target with a net yield, during the hold period, in excess of 10.5%
2. Unlocking value
The ability to unlock value is crucial to delivering superior returns. We have a well-resourced investment team that aims at determining the value-adding opportunities for each asset.
We have a generous ratio of property to surveyor, ensuring that all asset management initiatives can be identified and followed properly through to execution.
Our team aims at ensuring we understand how the assets ‘live and breathe’, how they fit into the location and the economic environment and the risks and opportunities that exist beyond general market movements. It is all about assessing the quality of, and risks to the cash flow. In our opinion, successful property investment is all about cash flow first and bricks and mortar come second.
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